Food styling & culinary production
Food you want to taste. Images you won't forget.
Pure. Flavourful. Irresistible. Health & Cooking is the trusted name behind many cookbooks, culinary productions and product campaigns. For more than ten years, photographers, writers, publishers and advertising agencies have turned to Richard Jacobsen for the culinary production and food styling of their work.
From Richard's productions
Not clinically perfect. Simply irresistible.
A selection of cookbooks, product advertising and culinary productions for which Richard developed, prepared and styled the dishes.
More than a pretty plate
He knows what food does.
Richard brings more than an eye for a beautiful plate. He brings vision, instinct, product knowledge, creativity and years of experience in professional kitchens.
- How a dish should be built
- Which ingredients work on camera
- When something should deliberately not look too perfect
- How to make a photo or film not just look good, but truly bring the food to life
The perfection of imperfection
The best food images never look staged.
A small herb that falls just so. A sauce that glistens. A crisp, golden crust. A dish that looks as if it has just been served. Together with photographers, stylists, art directors and clients, Richard works towards that image.
- Reading and thinking through recipesWhat should the dish say, and what needs to be in the shot?
- Developing and preparing dishesCook, taste, adjust. Only when it tastes right does it go to the set.
- Selecting ingredientsFresh, in season and with the texture that works on camera.
- Building the plateLayer by layer, with an eye for light, colour and rhythm.
- Fine-tuningUntil everything is right. Not clinically perfect. Simply irresistible.
From cookbook to advertising campaign
Experience you can't learn from a cookbook. You build it in practice.
When the product has to speak, the food has to be right. The product stays recognisable, the ingredients look appealing, and the dish matches the brand's message. And above all, the final image does one thing: it makes your mouth water.
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De Gezonde BourgondiërJacinta Bokma
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De Dunne VegetariërAntoinette Hertsenberg
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De Dunne VeganHertsenberg & Bokma
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Puur PlantaardigHertsenberg & Bokma
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Vegetarisch barbecueënSteven Raichlen
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Wijn van eigen bodemBeukers & De Vette
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TajineKim Maclean
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Wild & CoKim Maclean
Cookbooks
- Kook OK Rob Geus
- Koken in Villa Felderhof
- De Dunne Vegetariër Antoinette Hertsenberg & Jacinta Bokma
- De Dunne Vegan Antoinette Hertsenberg & Jacinta Bokma
- De Snelle en Dunne Vegetariër Antoinette Hertsenberg & Jacinta Bokma
- Antipasti Loes Janssen Miraglia
- Italiaans Vegetarisch Loes Janssen Miraglia
- De Gezonde Bourgondiër Jacinta Bokma
- Puur Brabants Product
- Wijn van Eigen Bodem Mariëlla Beukers & Irene de Vette
- American Bites own concept and production
- Mini Pannetjes creative cooking with mini pans
- Puur Plantaardig Antoinette Hertsenberg & Jacinta Bokma
- Vegetarisch barbecueën Steven Raichlen
- Tajine Kim Maclean
- Wild & Co Kim Maclean
- Lekker zonder zout
- Kokskolder
- De kleine vegetariër
Product advertising & campaigns
- Brood.net
- Aveleijn
- Nederlandse Hartstichting
- Nederlandse Nierstichting
- Kumar Curry's
- Viva la Fish
- Cella Vita
- ProMessa
- Advice
- Imagro
- Studio Imago
Topics
Food concept & recipe development
From idea to a dish that works.
For developing or refreshing food concepts, recipes, menus and product lines. For brands and producers, and just as much for hospitality. Richard is involved from the very first idea and cooks, tests and tastes until flavour and execution are right.
- ConceptCulinary direction and advice, tailored to brand, audience and goal.
- RecipesDeveloping dishes and recipes, with the right ingredients.
- Testing and tastingCooking, tasting and refining until it is right.
- Presentation and stylingFrom presentation advice to food styling and support on set.
Rates
Per half day, per day or as a project.
Starting prices excl. VAT. A half day is up to 4 hours on site including brief preparation, a full day up to 8 hours including outline preparation. Ingredients and materials, travel and any overnight stays are charged separately and by agreement.
Half day
Food styling on set, up to 4 hoursFull day
Food styling on set, up to 8 hoursLarge productions
Cookbooks, campaigns and multi-day shootsConcept development
Culinary concept, direction, advice and recipe developmentComplete project
Concept, recipes, testing, styling and support during the productionA shoot, cookbook or campaign in the pipeline?
Let Richard help shape the food.
Send over the recipe, the brief or the moodboard. Richard will look at what it takes to get the image just right.