Discuss your programme

Healthy food, mindful movement

Vitality you can taste, feel and remember.

Health & Cooking helps organisations give their people more energy. Through food, through movement, and through a chef who has spent 35 years learning what belongs on a plate: Richard Jacobsen.

Discuss your programmeSee what we do
  • On-site workshops and team days
  • Food styling for cookbooks and campaigns
  • Over 35 years in hospitality
Salade niçoise with tuna, egg, anchovies and tomato

'Let food be thy medicine and medicine be thy food.'

Hippocrates

No.

  • trends and hypes
  • theory from the sidelines
  • airy-fairy wellness talk
  • run-of-the-mill company outings
  • competition for competition's sake

Yes.

  • fresh, seasonal produce
  • fire, fresh air and cooking together
  • moving to recover, not to perform
  • 35 years of kitchen experience
  • a chef who knows what food does

What Health & Cooking does

Four ways to make food work for you.

Teams who want more energy, brands who want people to taste their product, publishers putting a cookbook together. Different work, the same chef: Richard is at the stove himself, cooking with whatever the season brings.

Beetroot soup with sour cream and chives in a small cast-iron pot 01

For teams and organisations

Fooddoktor

Food as medicine.

Group sessions in which a team discovers first-hand what food does to energy and concentration during a working day. You cook and you taste, and what you learn you can put into practice the very next morning. Beforehand, Richard maps out how the team eats and works, and afterwards he delivers an advisory report.

  • On-site food workshops
  • Energy and food awareness sessions
  • Analysis of eating patterns and working rhythm
Richard Jacobsen leading an outdoor movement exercise in pairs 02

Outdoor team day

Health & Cooking Experience

Cook together. Move together. Experience together.

A day at an outdoor location. Cooking together over fire, moving, and then sitting down to eat at one table. Richard tailors the programme to your team and to what you want the day to achieve.

  • A healthy lunch or dinner you make yourselves
  • Movement sessions for energy and focus
  • Tailored to your team, location and goals
Chocolate ice cream with mandarin and walnuts 03

For publishers, photographers and agencies

Food styling

Food you want to taste. Images you won't forget.

Richard reads the recipe, cooks the dish and builds the plate for the camera. For cookbooks, magazines, advertising and online productions. For more than ten years he has been the go-to name for publishers and agencies.

  • Cookbooks and magazines
  • Product advertising and campaigns
  • Food concept and recipe development
Grilled satay skewers on rice noodles with lemongrass 04

For teams, brands, events and hospitality

Inspiration & demos

Knowledge you can see, smell, taste and remember.

Inspiration sessions, cooking demonstrations and product presentations for teams, brands, events and hospitality. Richard cooks while he talks, and the audience tastes along.

  • Product launches and tastings
  • Inspiration sessions for teams and hospitality
  • Tailored programmes for events
A large group training together with wooden staffs in a bright hall

Health & Cooking Experience

Beyond team building. A day that matters.

A vital team isn't built by spending an afternoon on an activity. It grows when people experience together what good food, movement, energy and teamwork do for one another. So the day doesn't start with a presentation. It starts with doing.

Together we make lunch or dinner, outdoors and over fire, with whatever the season brings. In between, Richard leads the group through short movement exercises. Nobody has to do sport, and nobody has to win.

  1. Get outsideA special outdoor location, chosen to suit your team.
  2. Cook togetherOver fire, with whatever the season brings.
  3. MoveHands-on exercises around energy and teamwork.
  4. Eat togetherAt one table. No meeting table in sight.
Investment from €1,250 per half day, full day from €2,250, excl. VAT
All about the Experience

Food styling & culinary production

The perfection of imperfection.

The best food images never look staged. A sauce that glistens, a herb that falls just so. For more than ten years, photographers, publishers and advertising agencies have called on Richard for the culinary side of their productions.

He has been cooking for 35 years, so he knows how a dish is built and which ingredients work on camera. And when something shouldn't look too perfect. Together with the photographer and the art director, he keeps adjusting until the plate is just right.

  • Cover of De Gezonde Bourgondiër
  • Cover of De Dunne Vegetariër
  • Cover of De Dunne Vegan
  • Cover of Puur Plantaardig
  • Cover of Vegetarisch barbecueën
  • Cover of Wijn van eigen bodem
  • Cover of Tajine
  • Back cover of Wild & Co

Cookbooks

  • Kook OK Rob Geus
  • Koken in Villa Felderhof
  • De Dunne Vegetariër, De Snelle en Dunne Vegetariër and De Dunne Vegan Hertsenberg & Bokma
  • Antipasti & Italiaans Vegetarisch Loes Janssen Miraglia
  • De Gezonde Bourgondiër Jacinta Bokma
  • Puur Brabants Product
  • Wijn van Eigen Bodem Mariëlla Beukers & Irene de Vette
  • American Bites own concept and production
  • Vegetarisch barbecueën Steven Raichlen
  • Tajine and Wild & Co Kim Maclean
  • Mini Pannetjes, Puur Plantaardig, Lekker zonder zout

Campaigns & brands

  • Nederlandse Hartstichting
  • Nederlandse Nierstichting
  • Kumar Curry's
  • Viva la Fish
  • Brood.net
  • Cella Vita, ProMessa, Aveleijn
  • Imagro, Studio Imago, Advice
All about food styling
Pan-fried sea bass fillet on creamy courgette with wild rice

On set: every production starts with reading the recipe, cooking the dish and tasting it. Only then comes the plate.

Portrait of Richard Jacobsen in chef's whites

Richard Jacobsen, founder

About Richard

Chef, food stylist, trainer. In that order.

Richard Jacobsen started out in restaurant kitchens, then worked in hotels and on international projects in Switzerland, Austria, France, England, Iceland, the Czech Republic, Tanzania and Ethiopia. Along the way, he became more and more interested in what food does for people: their energy, their recovery, how they get through the day.

His starting point: people don't change because they get more information, but because they experience something for themselves and can put it to use the next day. His view on food draws on traditional knowledge, on science and on a healthy dose of down-to-earth common sense.

Background
Chef, food stylist, vitality trainer
Experience
35+ years in hospitality, 20 years as a wellbeing trainer
Previously
Art & Cooking, Zen City Prague, Hotel Schylge, Kasteel Engelenburg
Based in
Apeldoorn, working throughout the Netherlands
Read the full storyCurriculum vitae

Vision

Vitality isn't a project you squeeze in on the side.

Health only has real value if it helps you on a Tuesday afternoon at the office. That's why Health & Cooking works from three pillars. Read our vision and mission

1

Fooddoktor

Food as medicine

What does the body need, and what do people actually eat? Richard looks at the gap between the two and turns it into food that fits the work and rhythm of your organisation.

2

High-quality supplements

Targeted support

Sometimes the body needs more than food alone. Then Richard works with pure supplements, only where they are genuinely needed and never as a substitute for good food.

3

Mindful movement

Energy in flow

With Qi Gong and somatic movement, the body settles and starts moving freely again. Time to recover, and to feel where your energy sits once more.

Mindful movement at King Richard
Richard Jacobsen leading a Qi Gong session with participants in a circle

Richard has worked for and with, among others

  • KitchenAid
  • Bertazzoni
  • Boretti
  • Outdoorchef
  • De Mandemakers Groep
  • Hartstichting
  • Nierstichting

Rates

Clear from the start. Tailored by agreement.

No hourly rates, but clear packages per half day, day or project. Starting prices excl. VAT. Travel, ingredients and any overnight stays are charged separately and always agreed in advance.

Fooddoktor

Workshops, sessions and vitality programmes for teams
from €695 per half day

Health & Cooking Experience

Cooking over fire, moving and eating together, outdoors
from €1,250 per half day

Mindful movement

Qi Gong and somatic movement for companies and teams
from €495 per half day

Food styling

Cookbooks, photography, advertising, magazines and online
from €595 per half day

Food concept & recipe development

Concepts, recipes, menus and product lines
from €3,500

Inspiration & demos

Inspiration sessions, cooking demos and product presentations
from €495 per half day

Hospitality inspiration & troubleshooting

Advice, sessions and guidance for hospitality businesses
from €495 per session

All assignments are subject to the Health & Cooking terms and conditions. All rates and additional costs

Curious what it could do for your team?

Let's talk.

Tell us briefly what you're looking for and for how many people. Richard will get in touch and come back with a proposal that fits your request.

Richard Jacobsen +31 6 448 022 48 healthcooking@outlook.com Apeldoorn, on location throughout the Netherlands

No obligation. You'll receive a tailored proposal.